Metadologie

Metadologie came to us with two clear goals: a modern website that reflects their premium positioning, and an AI powered growth engine that runs without constant manual effort.

• Positioning: Their new brand and service offering needed a digital home that matched the quality of their consulting work.
• Lead Generation: They wanted a structured path from visitor to qualified enquiry, not just a contact form at the bottom of the page.
• Growth Automation: The team needed AI workflows that could research prospects, personalise outreach, and qualify inbound leads at scale.
• Operational Efficiency: Every hour the team spent on repetitive marketing tasks was an hour not spent on billable client work.

We built Metadologie an end to end system combining a production website with AI powered growth automations: Website: A Next.js site structured around their service outcomes. Fast, SEO optimised, and built so the team can publish new content without developer involvement. AI Growth Stack: Automations that research prospects, enrich CRM records, personalise cold outreach, and score inbound leads in real time. Integration Layer:

• Context aware contact forms on every service page with automatic routing to the right team member.
• CRM integration that tracks every lead from first touch to closed deal.
• AI agents that research prospects, draft personalised outreach, and flag high intent leads automatically.
• Mobile first responsive design tested across every major device size.
• Static generation for sub second load times and strong SEO performance.

The Results The new website and AI automation stack launched together and delivered immediate impact:

• 3x Inbound Lead Growth: Qualified enquiry volume tripled within the first month of launch.
• Automated Lead Research: AI agents now enrich and qualify every new lead before it reaches the team, saving hours of manual work per week.
• Personalised Outreach at Scale: Cold outreach that used to take days now runs automatically with contextual, researched messaging.
• Website Performance: Lighthouse score of 97 across performance, accessibility, and SEO.
• Zero Content Bottlenecks: The team ships new pages and campaigns without developer involvement.

Conclusion

Metadologie now has a website that matches their premium brand and an AI growth engine working in the background around the clock. Together, they turned their marketing funnel from a manual process into a continuously compounding system that scales without adding headcount.