What they were facing
Metadologie came to us with two clear goals: a modern website that reflects their premium positioning, and an AI powered growth engine that runs without constant manual effort.
- Positioning: Their new brand and service offering needed a digital home that matched the quality of their consulting work.
- Lead Generation: They wanted a structured path from visitor to qualified enquiry, not just a contact form at the bottom of the page.
- Growth Automation: The team needed AI workflows that could research prospects, personalise outreach, and qualify inbound leads at scale.
- Operational Efficiency: Every hour the team spent on repetitive marketing tasks was an hour not spent on billable client work.
How we approached it
We built Metadologie an end to end system combining a production website with AI powered growth automations: Website: A Next.js site structured around their service outcomes. Fast, SEO optimised, and built so the team can publish new content without developer involvement. AI Growth Stack: Automations that research prospects, enrich CRM records, personalise cold outreach, and score inbound leads in real time. Integration Layer:
- Context aware contact forms on every service page with automatic routing to the right team member.
- CRM integration that tracks every lead from first touch to closed deal.
- AI agents that research prospects, draft personalised outreach, and flag high intent leads automatically.
- Mobile first responsive design tested across every major device size.
- Static generation for sub second load times and strong SEO performance.
“Tectome understood our business inside-out. The website and automations they built didn't just look great they started generating qualified leads from week one.”— Metadologie Founder
The results
The Results The new website and AI automation stack launched together and delivered immediate impact:
- 3x Inbound Lead Growth: Qualified enquiry volume tripled within the first month of launch.
- Automated Lead Research: AI agents now enrich and qualify every new lead before it reaches the team, saving hours of manual work per week.
- Personalised Outreach at Scale: Cold outreach that used to take days now runs automatically with contextual, researched messaging.
- Website Performance: Lighthouse score of 97 across performance, accessibility, and SEO.
- Zero Content Bottlenecks: The team ships new pages and campaigns without developer involvement.
Conclusion
Metadologie now has a website that matches their premium brand and an AI growth engine working in the background around the clock. Together, they turned their marketing funnel from a manual process into a continuously compounding system that scales without adding headcount.
